nb: collaborative post

Most business owners start their entrepreneurial journey with ambitions to expand. If you run a business, and you’re keen to grow your company and attract new commercial clients, here are some strategies to consider. 

Exploring new locations

There are several sectors in which it makes sense to promote growth by discovering and taking advantage of opportunities in new locations. This may mean opening stores, salons, restaurants, offices, warehouses, plants, sites or factories in different cities or considering overseas bases. Expanding in this way enables you to reach a broader spectrum of clients, and it can also open doors in terms of targeting new markets. If you do plan to grow your business by branching out to new regions, cities or countries, ensure you have your finances and the logistics pinned down before you make any final decisions. It’s worth investigating different options, including working with businesses like machine movers that provide services to help you get set up overseas, as well as local companies in your new destination. Before you open a new office or a store or a manufacturing plant, research the market thoroughly and make sure there’s a demand for the products and services you offer. 

Networking

Networking is incredibly valuable when looking to attract new corporate and commercial clients. Through events and online platforms, you can forge partnerships, meet representatives from businesses you wish to connect with and discuss potential deals. Choose networking events that are relevant to your industry and the types of clients you wish to attract and don’t forget to follow up on leads once the event draws to a close. 

Flexibility

2020 has shown us that nothing is certain, especially in the world of business. To thrive and grow, companies need to be flexible and adaptable. Show your clients that you can adjust and modify the way you operate to cope with unexpected challenges and capitalise on new opportunities. 

Innovation

The business landscape changes constantly, and there’s never any time to rest on your laurels, even if you have an expansive client base and an excellent reputation within your sector. Every business owner has ambitions, and to succeed, they often need to work with the best. If you run a company, you want your business to be the number one choice for others, so investing in innovation is critical. Keep developing ideas, research trends and look for ways to solve problems that your clients encounter. Look for gaps in the market, try to predict trends and offer something new. Your USP should set you apart from businesses that are competing for your clients and help customers to make a decision. 

The future may be uncertain, but this won’t stop ambitious business owners wanting to develop, expand and grow their companies. If you have grand plans to secure new deals, work with a more diverse range of commercial clients or open new premises, it’s wise to plan in advance, to research different markets, to network, to adapt to challenges and new trends and to invest in innovation.