A Restauranteur’s Recipe For Success In The Post-Coronavirus Era
nb: collaborative post
As the owner of a restaurant, your business was probably hit harder than most by the COVID-19 pandemic. In fact, it’s likely that the entire venture would have been forced to close throughout the first wave of the response. While it’s now possible to run the venture once more, adjusting to the new norm is essential. Otherwise, the future of the entire company could go up in flames.
So, what are the biggest challenges facing your business, and how can you give yourself the best shot at achieving the sweet taste of success? Here’s all you need to know.
Getting Diners Back Into The Restaurant
Most people are still a little cautious about the prospect of returning to their old dining habits. After all, nobody actually NEEDS to eat out. Therefore, knowing how to get punters back through the doors is essential. Clever marketing ideas, financial incentives, and building a genuine rapport with diners will serve you well.
Diners want to eat delicious foods, but some simply won’t take the risk. So, adding the option of delivery and takeout services can be a game-changer for restaurants that ignored those markets before. Meanwhile, partnering with one of the popular Apps should open the doors to a new audience.
Maintaining Food Safety
You won’t see any progress without paying diners. Still, it’s equally important for restaurants to appreciate the new logistical challenges. Health and safety has always been paramount, but the virus makes it even more so. Without the right precautions in place, you will put lives at risk – as well as your certifications.
The fully-integrated Hawk Safety offers cloud-based food safety with 24/7 monitoring from any location. When added to the right PPE kit, the task of maintaining a healthy setting for diners and workers alike is a lot easier. With this issue under control, you can spend more time on the business.
Keeping Costs Down
You can’t escape social distancing, and there will be fewer diners in your restaurant throughout the months to come. The only way to combat the reduction in revenue is to ensure that overheads fall too. First and foremost, you’ll need to think about how many staff members are actually needed. Some brutal decisions may be required.
Furthermore, offering a reduced menu may be essential. The right food containers can prolong the life of fresh ingredients, but you can’t afford to put out inferior food. Or let produce go to waste. As far as the menu goes, simplicity is your friend. Easy steps like turning appliances off at night help too.
Delivering Quality Results
Repeat customers will play a greater role in the business than ever before. If diners can trust your restaurant to provide a great night spearheaded by exceptional food, they’ll come back. When you do well, gaining reviews from Trustpilot or Yelp could be a massive tool right now. BE sure to reach out to your happy clients.
Given that you’re chasing money, there is a temptation to rush through as many diners as you can. Honestly, though, quality beats quantity right now. Cook great meals. Provide a comfortable setting. And try to provide a meal out that helps diners take their minds away from the troubles of the world. Perfect.
